97% of Sellers Are Missing This Social Selling Shortcut That Took One Brand to $70M Without Ads

The $70M TikTok Shop Strategy: MaryRuth’s Growth Formula Broken Down

Wednesday Sep 24
12PM EST / 9AM PST | ZOOM

Meet Jay Hunter

Chief Revenue Officer, MaryRuth's

Jay Hunter played a pivotal role in the brand’s meteoric 10X growth over the past five years, driven largely by an aggressive TikTok strategy, helping propel the company to a $1 billion valuation.

Now, we’re revealing how these same strategies scaled Lumineux to $70M+ in revenue, got them into major retailers like Target and CVS — all without relying on ads or influencers with massive followings.

In just 1 hour, you’ll get the playbook that actually works. Not theory, not fluff.

The $70M TikTok Shop Strategy: MaryRuth’s Growth Formula Broken Down

Meet Jay Hunter

Chief Revenue Officer, MaryRuth's

Jay Hunter played a pivotal role in the brand’s meteoric 10X growth over the past five years, driven largely by an aggressive TikTok strategy, helping propel the company to a $1 billion valuation.

Now, we’re revealing how these same strategies scaled Lumineux to $70M+ in revenue, got them into major retailers like Target and CVS — all without relying on ads or influencers with massive followings.

In just 1 hour, you’ll get the playbook that actually works. Not theory, not fluff.

What You’ll Learn:

The Exact System That Drove $70M+ in Revenue
How a social-selling strategy built around TikTok Shop and micro-affiliates turned a single product into a multi-million dollar channel — without a massive budget.
How to Leverage Creators Without Spending Big
Discover how you can tap into everyday creators to drive traffic, conversions, and brand awareness — even if you’re just starting out.
How to Build a Revenue Machine That Doesn’t Rely on Ads
This isn't about trendy content or dancing videos — it's about creating a scalable, affiliate-powered content engine that drives 80%+ of revenue.

This Isn't Hype. It's a System. The brands winning on TikTok Shop aren’t guessing.

They’re using repeatable frameworks and we are handing one to you inside this webinar.

In Just 1 Hour, We’ll Show You Exactly

Inside the $70M TikTok Strategy:

How One Product Created Massive Retail Demand

Learn how Lumineux and MaryRuth’s used micro-creators and authentic content to drive so much online buzz, retailers came knocking, no cold outreach or PR agency needed.

This isn’t about luck—it’s about system.

How One Product Created Massive Retail Demand

Learn how Lumineux and MaryRuth’s used micro-creators and authentic content to drive so much online buzz, retailers came knocking, no cold outreach or PR agency needed.

This isn’t about luck—it’s about system.

Why You Don’t Need a Big Team (or Big Funnels)

Why You Don’t Need a Big Team
(or Big Funnels)

The formula is simple: the right angle, the right creator, the right message. We’ll show you how a lean team beat out $100M competitors with a repeatable creator system.

Just the right angles and the right creators.

Secret #3:
You Don’t Need a Lot of
Money or Followers

How We Sold Millions with Micro-Creators

See how brands like Lumineux and MaryRuth’s empowered micro-creators to become their top-performing sales channel with no ad budget or influencer contracts.

This approach can work for any product in any niche.

Secret #3:
You Don’t Need a Lot of
Money or Followers

How We Sold Millions with Micro-Creators

See how brands like Lumineux and MaryRuth’s empowered micro-creators to become their top-performing sales channel with no ad budget or influencer contracts.

This approach can work for any product in any niche.